C.R.O.W.N. Experiential Group

Experiences that make us feel seen, heard, and celebrated.

C.R.O.W.N. Experiential Group is a cultural experiences company creating intentional spaces where historically underrepresented communities feel seen, heard, connected, and celebrated.

By the creators of Womanish and Mrs. Claus’ Winter Wonderland

Our work is rooted in five pillars

Culture Representation Ownership Women Networks

Mrs. Claus' Winter Wonderland logo

Now in Atlanta

Mrs. Claus’ Winter Wonderland

For years they worked behind the scenes. This season, the women of the North Pole step into the spotlight. An immersive holiday experience with eight rooms, from the Elf’s Toy Factory to D&D’s Holiday Bar.

November 18, 2026 to January 31, 2027 at Atlantic Station

Where we started

Womanish

Our first brand began as an idea for an online women’s community and became an immersive exhibit celebrating every facet of womanhood. It opened in downtown Chicago in 2020, expanded to Miami, and welcomed over 150,000 guests.

150,000+

guests welcomed

2

cities: Chicago and Miami

2019

founded

Our work has been featured in

Forbes Chicago Tribune ABC7 Chicago Chicago Defender xoNecole Blavity Time Out Miami Living

Founded by sisters

Danyelle and Dionna Gray

Portrait of Danyelle Gray

Danyelle Gray

Co-founder and COO

A Chicago native with more than a decade in experiential marketing, Danyelle has produced brand activations for The Coca-Cola Company and large-scale programs at leading experiential agencies.

Portrait of Dionna Gray

Dionna Gray

Co-founder and CEO

An entrepreneur and global marketing strategist, Dionna has led global marketing and customer acquisition at Amazon across 28 international marketplaces.

Let’s build something together.

We partner with brands on sponsored spaces, product sampling, and custom activations, and we host private events inside our experiences.